Detroit Has Heart | Fundraiser Toolkit
Thank you for becoming a fundraiser for Detroit Has Heart! We have developed this Fundraiser Toolkit to empower you with the support and information you need to spread the word about Detroit Has Heart and our Team 15 Grassroots Fundraising Campaign. Our success is dependent upon your ability to effectively promote your efforts, and we want you to be armed and ready with the nitty gritty, need-to-know information. Since the time for one-on-one phone calls with everyone is non-existent, emails can get lost in the shuffle, and carrier pigeons have become a little obsolete, the Fundraiser Toolkit is a way to make sure you get the resources you need. We want to make sure that we all promote our cause, you can successfully participate, and maintain a cohesive brand identity while doing so.
The Fundraiser Toolkit is a one-stop-shop to get everything you need to spread the word about the great work Detroit Has Heart does and your personal fundraising efforts.
Read through the entire thing, and then come back often to click on the following links so you can jump to the specific section you need at the time.
Content
QUICK LINKS
- Tickets – detroithasheart.org/tickets
- Sponsorship Presentation & Tools – detroithasheart.org/sponsor
- Sponsorship Payment – detroithasheart.causevox.com
- Gala Magazine & Banner Advertising – detroithasheart.org/advertise
- Silent Auction Donations – detroithasheart.org/silentauction
- Team 15 – jointeam15.org
- General Donation – team15.causevox.com
- Fundraising Total – detroithasheart.org/total
1 WEBSITE OVERVIEW
2 SPONSORSHIP TOOLS
3 ADVERTISING & PROMOTIONAL TOOLS
- 2020 Fundraising Gala Promotional Video
- Custom Detroit Has Heart Facebook Frame
- Gala Magazine Advertising Promotional Video
- 2020 Advertising One Sheet
- 2020 Fundraising Gala | Gala Magazine Advertising
- Banner Advertising Promotional Video
- Online Banner Advertising Order Form
- 2020 Fundraising Gala Tickets
4 TEAM 15 | GRASSROOTS FUNDRAISING
- :60 Team 15 Promotional Video
- Team 15 One Sheet
- DONATE Buttons
- Custom Team 15 Facebook Frame
- Campaign URL
- Team Pages – Coming Soon
5 ACCEPTING PAYMENTS
Detroithasheart.org uses a modern, one-page theme. The main menu links jump down the page to each section. It serves as a landing page with all pertinent information on one page.
Branded merchandise for Detroit Has Heart and Team 15 can be purchased from the Detroit Has Heart online store. Proceeds will help us provide emergency relief to families in need. To place a banner ad in the Store section and every product page, visit detroithasheart.org/advertise.
WHERE TO FIND IT: Click on the Shop link in the main menu of detroithasheart.org, or visit detroithasheart.org/shop.
The detroithasheart.org blog covers a wide range of topics.
WHERE TO FIND IT: Click on the dropdown arrow under the About Link in the main menu of detroithasheart.org, or visit detroithasheart.org/blog. To place a banner ad in the blog section, visit detroithasheart.org/advertise.
Hear from NFL Hall of Fame Detroit Lion Charlie Sanders as he shares his perspective on corporate giving.
WHERE TO FIND IT: It is a public Youtube video named Charlie Sanders On Business Giving | Detroit Has Heart. Copy and paste the following link to share via email and text youtu.be/gCCE58oxsw4. It is also embedded on the Sponsor page on the website at detroithasheart.org/sponsor.
The 2020 Sponsorship Presentation was created in Google Slides for easy access on any computer or mobile device. Anyone with the link can view it. Using the link or embedded version will ensure that you always have the latest updates.
That being said, if you prefer using PowerPoint, click here to download it as a PowerPoint file.
Contents
- Mission & Vision
- History
- Programs & Future Objectives
- Fundraising Gala
- Sponsorship Levels
- Ticket Prices
- Advertising Sizes & Rates
WHERE TO FIND IT: A “Select your sponsorship level” link is available under the Become a Sponsor section on the Home page of detroithasheart.org.
It is also embedded on the detroithasheart.org/sponsor page.
The Sponsorship Brochure is a flippable version of the information available in the Sponsorship Presentation. You can click on the full screen icon in the lower right corner to view it larger. You can download it, and you can share it.
WHERE TO FIND IT: It is available under the Become a Sponsor section on the Home page of detroithasheart.org, and it is embedded on the detroithasheart.org/sponsor page.
Use the 2-page Sponsorship One Sheet when you want to introduce the Detroit Has Heart organization and the 2020 Fundraising Gala. It contains:
- Notable Participants
- Sponsorship Packages
- Contact Information
WHERE TO FIND IT: A link is available under the Become a Sponsor section on the Home page of detroithasheart.org and on the detroithasheart.org/sponsor page.
We have partnered with Second Story to provide sports memorabilia for the silent auction. Other companies and individuals are welcome to donate valuable items for auction.
WHERE TO FIND IT: A link is available in the footer on every page of the website to detroithasheart.org/silentauction and on the detroithasheart.org/sponsor page.
The 2020 Fundraising Gala Promotional Video gives a short and concise overview of the who will be featured at the Detroit Has Heart Fundraising Gala and where to buy tickets.
WHERE TO FIND IT: It is a public Youtube video named 2020 Fundraising Gala, Hosted by Lauren Sanders & Mark S. Lee | Detroit Has Heart. Copy and paste the following link to share via email and text youtu.be/IM1TdaWCzTo.
Change your profile picture on Facebook with a Detroit Has Heart custom frame. There are two ways to do it: 1) Share the frame post from the Detroit Has Heart Facebook Business Page. You will see the frame image. Click on the “Try it” button below it on the right, and 2) visit facebook.com/profilepicframes, and search for “Detroit Has Heart”.
We’re asking everyone to add the frame to their profile picture in support of Detroit Has Heart.
(PRO TIP: Once a profile picture is changed, the picture with the frame can be downloaded and used on other social networks as well.)
CONTEST: We will run social media campaigns that encourages people to update their Facebook profile pic with the Detroit Has Heart custom frame. They will earn an entry every time they share any of our social media posts with their friends for chances to win Detroit Has Heart swag.
The Gala Magazine Advertising Promo gives a short and concise overview of the advertising spaces available in the Detroit Has Heart Fundraising Gala Magazine.
WHERE TO FIND IT: It is a public Youtube video named Advertise In Our Gala Magazine | Detroit Has Heart. Copy and paste the following link to share via email and text youtu.be/HFZeC10bRO8. It is embedded on the Advertise page on the website at detroithasheart.org/advertise.
Advertising rates can be found at detroithasheart.org/advertise.
Use the 2-page Advertising One Sheet to present a quick overview of all of the Detroit Has Heart sponsorship, advertising, and grassroots fundraising opportunities. It contains:
- An Introduction to Charlies Sanders
- Sponsorship Packages
- Become a Champion (by making the sponsorship level recurring)
- 2020 Fundraising Gala Summary
- 2020 Fundraising Gala Tickets
- 2020 Fundraising Gala Advertising
- 2020 Objectives and $250,000 Budget Breakdown by Percentage
WHERE TO FIND IT: A link is available under the Become a Sponsor section on the Home page of detroithasheart.org and on the detroithasheart.org/sponsor page.
You or an advertiser can complete the online Gala Magazine Adveretising Order Form to reserve ad space in the 2020 Fundraising Gala Magazine. The form contains:
- Contact Information
- Ad Sizes & Prices
- File Upload
- Newsletter Subscribe
- Links to Website Terms, Advertising Terms, & Privacy
WHERE TO FIND IT: The print advertising order form is available online at detroithasheart.org/advertise. There is also a link in the footer of each page.
The Banner Advertising Promo gives a short and concise overview of the advertising spaces available on the Detroit Has Heart Website.
WHERE TO FIND IT: It is a public Youtube video named Advertise On Our Website | Detroit Has Heart. Copy and paste the following link to share via email and text youtu.be/k5KB43jSapM. It is embedded on the Advertise page on the website at detroithasheart.org/advertise.
Advertising rates can be found at detroithasheart.org/advertise.
You or an advertiser can complete the Website Banner Ads Order Form to reserve ad space in the Store and Blog sections of the detroithasheart.org website and in the Detroit Has Heart newsletter. The form contains:
- Zone Dropdown: 1) Store – Zone 1, 2) Blog – Zone 2, and 3) Newsletter – Zone 3
- Each option has file upload capabilities. An ad in the correct size is required.
- Advertising Terms
- Payment is accepted via PayPal using a debit or credit card
- Advertisers can use PROMO CODE 3FOR1 to get 3 months of banner advertising for the cost of one (a $550 value)
WHERE TO FIND IT: The online banner ads order form is available online at detroithasheart.org/advertise. There is also a link in the footer of each page of detroithasheart.org.
General Admission and VIP Gala tickets and Tables are available for purchase at detroithasheart.org/tickets or Eventbrite.com.
WHERE TO FIND IT: Buttons to purchase 2020 Fundraising Gala Tickets are located in the main menu, the main image, and the About section on the Home page and in the footer on every page of detroithasheart.org.
The Team 15 Promotional Video gives a short and concise overview of both Detroit Has Heart as an organization and the Team 15 Campaign in just 1 minute.
WHERE TO FIND IT: It is a public Youtube video named Join Team 15 | Detroit Has Heart. Copy and paste the following link to share via email and text youtu.be/a3zrK6rCK6Q. It is also embedded on the Team 15 page on the website at detroithasheart.org/team15.
Use the 1-page Team 15 One Sheet to share with individuals how they can support Detroit Has Heart. It contains:
- Grassroots Fundraising Goal
- Team 15 Donation Levels
- Swag Rewards
- Online Store
WHERE TO FIND IT: Download it from detroithasheart.org/team15 or detroithasheart.org/sponsor.
WHERE TO FIND THEM: DONATE buttons are in the main menu and footer of every page of detroithasheart.org. They link to a CauseVox.com-hosted page with the URL team15.causevox.com. You can also donate from the Team 15 page on our website at detroithasheart.org/team15.
Change your profile picture on Facebook with a Team 15 custom frame. There are two ways to do it: 1) Share the frame post from the Detroit Has Heart Facebook Business Page. You will see the frame image. Click on the “Try it” button below it on the right, and 2) visit facebook.com/profilepicframes, and search for “Detroit Has Heart Team 15”.
We’re asking everyone who joins Team 15 to add the frame to their profile picture to promote the campaign and Detroit Has Heart.
(PRO TIP: Once a profile picture is changed, the picture with the frame can be downloaded and used on other social networks.)
CONTEST: We will run social media campaigns that encourages people to update their Facebook profile pic with the Detroit Has Heart Team 15 custom frame. They will earn an entry every time they share any of our social media posts with their friends for chances to win Team 15 swag.
The primary campaign URL is http://jointeam15.org. (It links to team15.causevox.com.) You will see it in the call to action at the end of the :60 promotional video, and it should be used in social media posts.
CauseVox.com is a digital fundraising platform designed to help us raise more with less effort. Typical fundraising software is clunky, complex, and contract-bound, but CauseVox actually tidies up our digital fundraising. We can run donation pages, crowdfunding, and peer to peer fundraising in less time, without hassle.
Its built-in CRM will help us reduce the administrative work and expense required to manage donor and their donations. Donors have the option to cover the processing fees associated with their gift.
We are currently running two fundraising campaigns through CauseVox.com: 1) Become a Sponsor, and 2) Team 15.
Using CauseVox, donors have the option to give one-time, or to make their donation recurring. Payments for CauseVox campaigns are processed through Stripe.
Payments for Sponsorship Levels are processed through CauseVox.com using Stripe. Site visitors can access a CauseVox popup form that is embedded in detroithasheart.org.
To access the popup form, click on the “Become a Sponsor” link in the main menu, and you will jump down the page to the Become a Sponsor section. Click on “Select your sponsorship level” link, and that will activate the Become a Sponsor popup form.
Visit detroithasheart.org/sponsor, and click on the SELECT SPONSORSHIP button.
You can also use the CauseVox.com-hosted link detroithasheart.causevox.com.
Payments for Gala Magazine Ads are processed through PayPal at detroithasheart.org/advertise. Advertisers have the option to log into their PayPal account, or to pay with a debit or credit card.
Payments for General Admission, VIP, and Table Sponsor gala tickets are processed through Eventbrite.com or detroithasheart.org/tickets. BUY TICKETS buttons are conveniently located in the ABOUT block and in the footer the detroithasheart.org website.
Website banner ads are processed through PayPal at detroithasheart.org/advertise. Advertisers can pay for 30 days worth of banner advertising with their PayPal account or a debit or credit card. (They will be given the option to make it a subscription that will charge them every 30 days.)
3 For 1 SPECIAL OFFER: Advertisers who sign up by January 31st will get 3 MONTHS of advertising for the price of 1 using the COUPON CODE 3FOR1.